Adrian
Frutiger designed Avenir™ in 1988, after years of having an interest in
sans serif typefaces. In an interview with Linotype, he said he felt an
obligation to design a linear sans in the tradition of Erbar and
Futura, but to also make use of the experience and stylistic
developments of the twentieth century. The word Avenir means 'future' in
French and hints that the typeface owes some of its interpretation to
Futura. But unlike Futura, Avenir is not purely geometric; it has
vertical strokes that are thicker than the horizontals, an "o" that is
not a perfect circle, and shortened ascenders. These nuances aid in
legibility and give Avenir a harmonious and sensible appearance for both
texts and headlines.
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Commercial Fonts - Avenir Next Pro (Font Family)
Commercial Fonts - Avenir Next Pro (Font Family)
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